CONNECTED
WED., SEPTEMBER 17, 2025
The Commerce Club
191 Peachtree St NE, Atlanta GA
11:30AM - 5PM (with optional add-on breakfast at 10AM)
Level Up your event business with game-changing strategies, professional development, and network building.
This workshop and networking experience will be packed with actionable insights, juicy strategies, and real talk from pros who GET it.
Our ConnectED day includes...
Join us for ConnectEd!
PRICING
Early Bird Rate
$150 - AWE Vendors
$175 - Non-AWE Vendors
Register by August 20 to get Early Bird access!
Standard Rate
$175 - AWE Vendors
$200 - Non-AWE Vendors
Team Discount
Save 10% when you add team members from your organization!
Optional Add-On
$35 - Pre-Workshop Networking Brunch
10 - 11:15AM
Includes light breakfast and exclusive early networking
AGENDA
Optional Add-On: Pre-Workshop Networking Brunch - 10– 11:15 AM- Includes a light breakfast and exclusive early networking.
ConnectEd
Duration: 11:30 AM - 5:00 PM
Goal: Engage, Educate, Elevate
11:00 AM – Check-In, Headshots Begin
11:30 AM – Welcome & Opening Vibes
11:45 AM – Future-Proofing Your Wedding Business
Facts, Follow-Up & Sales Mastery
Speaker: Tom Chelednik, THE KNOT
- Deep dive on elevating your business operations, adapting to trends, and strengthening your follow-up and sales processes
12:45 PM – Grab your Lunch + Refresh + Headshot Time
1:15 PM – Breakouts & Roundtable working lunch
- Multiple topic tables (such as It's Not Just Sales - What's Holding Your Wedding Business Back & Handling tricky client conversations)
2:15 PM – Session 2: Own Your Network: Building High Quality Connections in a Rapidly Changing World
Speaker: Nadia Bilchik, President, Greater Impact Communication
- Network to nurture existing relationships and develop new ones both in-person and virtually. Tips to quickly assess people.
3:15 -3:30 PM Break
3:30 PM – Advanced Instagram Tips
- Strategies for content that converts, reaching local audiences, and trends to watch
4:30 PM – The Closer
SPEAKERS

Tom Chelednik
The KNOT
Tom has over 25 years of sales and marketing experience, including 17 in the wedding industry. From 2008 to 2020, he held leadership roles at The Knot, including Regional Director of Sales and Director of Training, which helped professionals grow their businesses across 20 states and Canada. Tom also served as COO of The Treasury Venue Collection, gaining firsthand experience with venues. He rejoined The Knot Worldwide in 2022 as Director of Vendor Engagement, traveling to learn from the coach and connect with wedding pros. When not on the road, Tom enjoys time with his family, including his three grandchildren.

Nadia Bilchik
Greater Impact Communication
Nadia is an internationally renowned communication training expert, author, keynote speaker and television personality. She is the author of three communication skills focused books, and her clients include leading Fortune 100 companies, associations and colleges. She has delivered keynotes and conducted training workshops for a broad range of audiences both in the USA and globally, and has interviewed high-profile figures, celebrities, and corporate leaders including President Nelson Mandela, Tom Hanks, Meryl Streep, and George Clooney. She has also anchored and hosted programs for CNN, CNN International, CNN Airport Network and MNet Television, (South Africa).

Drei Alquiros
Creative Pandas Design LLC
Drei is the founder of Creative Pandas, a full service digital marketing agency for wedding and event professionals. With a background in design and storytelling, Drei helps brands show up with clarity, personality, and purpose — turning content into connection and strategy into growth. Through honest collaboration and thoughtful execution, Creative Pandas empowers wedding and event pros to build a brand that is impossible to ignore and feels true to who they are.
Breakout Leader SESSIONS
Ashley Love
WedChex Hospitality
With over 15 years of experience in wedding industry sales, marketing, and business strategy, Ashley Love is a seasoned leader passionate about driving growth through smart planning, strategic campaigns, and high-performing teams. She helps service-based businesses grow smarter, offering expertise in market analysis, digital and print marketing, content creation, SEO/SEM, and team development. Whether launching a campaign or refining a brand’s position, Ashley brings clarity, momentum, and strategic insight to every project.
Ashley Love
WedChex Hospitality
With over 15 years of experience in wedding industry sales, marketing, and business strategy, Ashley Love is a seasoned leader passionate about driving growth through smart planning, strategic campaigns, and high-performing teams. She helps service-based businesses grow smarter, offering expertise in market analysis, digital and print marketing, content creation, SEO/SEM, and team development. Whether launching a campaign or refining a brand’s position, Ashley brings clarity, momentum, and strategic insight to every project.
VIRTUAL VENDOR
$395
• Virtual Booth
• Logo and link on BEA Online show page
• Six-month vendor
• Listing on website
• One social media post on BEA FB and IG accounts.
PREMIUM VENDOR
$550
All elements of Level 1 (VIrtual Vendor) PLUS:
•Participation in a nightly Zoom panel call with
brides (one vendor representing each category)
•Promotion in e-blast after event (our most-clicked email of the year.)
VIP VENDOR
$695
All elements of Levels 1 & 2 (Virtual & Premium) PLUS:
• Item inclusion in VIP bridal gift package for attendee curbside pick-up
• Virtual VIP room presence, offering deals for VIP brides
• Logo displayed as featured vendor.
BEA ONLINE SPONSOR
$895
All elements of Levels 1, 2 and 3 PLUS:
• Sponsor logo on BEA Online home page
• Banner ad within virtual show event page
• Logo on VIP bridal gift package
• Sponsorship acknowledgement in registered attendee schedule email
• Logo on waiting room page for Zoom panel calls, branded entertainment segments, closing credits logo placement.
Add on August In-Person Show: August 9, 2020
• Special booth pricing: $750 ($250 discount)
• Virtual fees are deducted from In-Person August Show fees. (In other words, you’re practically getting two shows for price of one!)
• Refundable deposit of $50 holds your spot in the show. Please register so we can accurately plan to promote participating vendors.
Contact us if you have additional questions about the online event.
ENGAGE.
EDUCATE.
ELEVATE.
We look forward to seeing you at ConnectED!